Origin of the 24 Karat Gold Labubu Meme
The 24 Karat Gold Labubu started as a viral internet joke in mid-2025 and quickly became one of the most recognizable TikTok “brainrot” memes continuing into 2026. The trend originated from a British TikToker known as @lilzbullzmarbella2 (also @lilzbullzofficial), often associated with the “Jungle Pups” or “Lilz Bullz” content style.
In her viral videos, she repeatedly claims she owns the “one and only 24 karat gold Labubu”, describing it as a custom-made object melted down from gold bars. She says it weighs around 200 grams and cost approximately £20,000 ($27,000 USD at the time) to produce. These dramatic claims, combined with her strong accent pronouncing it as “La Bew Bew”, helped the meme spread rapidly across social media.
The Viral TikTok Claim Behind 24 Karat Gold Labubu
The heart of the 24 Karat Gold Labubu meme lies in its exaggerated “luxury flex” presentation. In the original clips, the creator shows what she claims is proof of authenticity, including:
- Scratching the item to “prove it’s real gold”
- Weighing it on a scale
- Repeating that it is unique and priceless
However, viewers quickly realized the tone was either satirical or intentionally ironic, blurring the line between seriousness and comedy. This confusion is what made the meme explode. The phrase “I have the one and only 24 karat gold Labubu” became a viral sound used in edits, parody videos, and reaction content across TikTok, Instagram Reels, and YouTube Shorts.
Over time, the meme evolved into a symbol of over-the-top luxury bragging culture, especially in online collectible communities.
Real Labubu Gold Editions vs Meme Version
While the 24 Karat Gold Labubu meme suggests a solid gold collectible, the reality in the official market is very different.
The company behind Labubu, Pop Mart, has released several gold-themed Labubu figures, especially for special occasions like Chinese New Year. These include:
- Lunar New Year Gold Editions (2025–2026)
- Golden Gallop Series (2026)
- Special chase variants with metallic or gold finishes
However, these official products are:
- Made of resin or plush materials
- Coated with gold paint or plating
- Not made of solid 24K gold
There is no official solid gold Labubu released by Pop Mart. The meme version claiming a fully solid gold 200g figure worth tens of thousands of dollars remains pure internet satire, not an official product.
Why the 24 Karat Gold Labubu Went Viral
The success of the 24 Karat Gold Labubu meme is deeply connected to internet “brainrot culture”, where absurd, repetitive, or exaggerated content becomes entertainment.
Key reasons for its virality include:
- The extreme claim of a solid gold collectible toy
- The humorous pronunciation “La Bew Bew”
- The dramatic “luxury flex” tone
- TikTok’s algorithm pushing short, catchy sound bites
The meme also reflects a larger trend in online culture where users parody consumerism, luxury obsession, and collectible hype, especially around popular toys like Labubu figures.
24 Karat Gold Labubu in 2026: Current Status
As of April 2026, the 24 Karat Gold Labubu meme is still widely recognized online. It continues to appear in:
- TikTok remix sounds
- Meme edits and animations
- Irony-based “luxury flex” videos
Although the original viral moment peaked earlier, it has become part of long-term internet meme culture. Meanwhile, real Labubu collectibles remain popular, with resale prices for rare editions reaching hundreds to a few thousand dollars, depending on rarity and demand.
Interestingly, if a real 200g solid gold Labubu were made today, its material value alone would exceed $40,000+, making the meme even more absurd in hindsight.
Cultural Impact of 24 Karat Gold Labubu
The 24 Karat Gold Labubu is more than just a joke—it represents how modern internet culture transforms simple content into global phenomena. It highlights:
- The rise of TikTok irony humor
- The blending of luxury and meme culture
- The obsession with limited-edition collectibles
- The power of viral audio trends
It also shows how audiences can simultaneously believe, parody, and exaggerate content, creating a shared digital inside joke.
Ultimately, the meme has become a symbol of internet exaggeration culture, where even a fictional gold toy can become a worldwide reference point.
Conclusion
The 24 Karat Gold Labubu is not an official solid gold product, but a viral TikTok meme that evolved into a global internet joke. Born from exaggerated luxury claims and fueled by brainrot humor, it continues to thrive in 2026 as part of meme culture history.
