Grayce Tan (@babygrayce) is a Singaporean social media influencer and former real estate executive who became widely known in both professional and online circles due to her rapid career rise and a highly publicized controversy in early 2026.
Who She Is
Grayce Tan is best described as a digital creator-turned-real estate professional.
She is:
- A Singaporean influencer with a large Instagram following (around 190,000+ followers on @babygrayce)
- A former Vice President of Strategy at PropertyLimBrothers (PLB), a well-known real estate media and sales company
- A public personality who combined lifestyle content, property marketing, and personal branding
Before entering real estate, she had a diverse background in:
- Sociology (National University of Singapore, NUS) with a minor in English Linguistics
- A Postgraduate Diploma in Education (NIE)
- Pageantry and modeling
- Combat sports, including Muay Thai and Taekwondo
This mix of academics, sports discipline, and media presence helped shape her public image as a confident and high-performance personality.
Career at PropertyLimBrothers (PLB)
Grayce Tan joined PropertyLimBrothers (PLB) in 2022 as an intern.
Her career progression was unusually fast:
- Intern → Marketing and content roles
- Rapid promotion into leadership positions
- Eventually became Vice President of Strategy, along with responsibilities in branding and editorial direction
She played a visible role in:
- Property marketing campaigns
- Social media storytelling for real estate
- Brand positioning for luxury listings
Her rise made her a recognizable figure in Singapore’s modern real estate influencer scene.
Influencer Presence
Under the handle @babygrayce, she built a strong online identity.
Her content often included:
- Luxury property tours
- Lifestyle and motivational posts
- Fitness and personal growth content
- Behind-the-scenes real estate marketing
This dual identity—corporate executive + influencer—was a key reason she gained attention.
The 2026 Controversy (Scandal Overview)
In late January 2026, Grayce Tan became the center of a major online controversy in Singapore.
She was allegedly linked to a workplace relationship involving Melvin Lim, the married co-founder and CEO of PropertyLimBrothers.
What caused the viral attention:
- Alleged leaked videos and audio clips circulated online
- Content reportedly showed private interactions in an office setting
- The material spread rapidly across Reddit, forums, and social media platforms
The situation became widely discussed because of:
- The professional power dynamics involved
- Her rapid career promotion within the company
- The viral nature of the leaked content and online speculation
Following the controversy:
- Both individuals stepped down or resigned from leadership roles
- The company faced intense public scrutiny
- Discussions about workplace ethics and boundaries increased significantly
It is important to note that much of the online content remains unverified and based on social media circulation and allegations.
Public Reaction & Online Presence
After the incident:
- Her Instagram was briefly made private
- She later returned with low-profile and reflective posts
- She shared content focused on themes like growth, letting go, and time
Her online presence became significantly more private compared to her pre-scandal visibility.
Some secondary accounts and repost pages on platforms like TikTok continued to circulate old property-related content and clips.
Current Status (2026)
As of 2026:
- Grayce Tan maintains a reduced public profile
- Her main accounts are less active or private
- She occasionally appears indirectly in archived or pre-scandal real estate content
- Public discussion about her remains active, especially in online communities
Summary
Grayce Tan is a figure who rose quickly from student and creative background to influencer and corporate executive, gaining visibility in Singapore’s real estate and digital media space.
Her story is widely discussed because it combines:
- Fast career progression
- Strong personal branding
- Social media influence
- A high-profile corporate controversy in 2026
Today, she remains a publicly recognized but more private figure, with ongoing interest in her career and online presence.
